Pure Nuff Stuff

I'm not sure who's reading who's mind here really, but it does make me giggle :)

I'm re-writing the sun section to make the provenance of some of the ingredients a bit clearer really. There are some issues around Titanium Dioxide, but basically it's the best available for a number of reasons and that's what I'll be explaining more fully. And when you balance its' ability to protect our skin against the risks of sun damage, then I believe there's no choice in the matter, so that's what the re-write will reflect, we just want to be a bit clearer because basically, we're talking to a much better informed customer than ever we used to, which is great, it means the message really is getting out there.

But to answer your question, micro-fine titox (which is what we use) bears no relationship to a nano particulate, I can assure you of that. The microfine version sits on the surface of the skin and can't penetrate it, nano-particulates can (which is why we'd never use them). That's why our cream has a very slight whitening effect and also the reason that the nano version is used by other companies, customers demanded a clear sun cream, so they provided it despite the potential risks.

What's in those books wasn't a revelation to us as such, they're nicely written and informative of course, but we came across most of the same research when we created the products in the first place. I guess what's moved on since then is some of the detail of the research (new and more specific tests for example) and some of the production methods. We just want to continue to inform and be completely transparent so that customers can make up thier own minds with all the information to hand.