Pure Nuff Stuff :: Blog
I was in the supermarket yesterday, never one of my favourite jobs but as I wandered the aisles, I became more and more confused. I kept seeing all these natural ingredients but in the strangest places.
What on earth have you been doing to need Aloe Vera in loo roll? On second thought, don't answer that. But what good will it do in washing up liquid that's chock full of so many harsh surfactants that it would be completely redundant as a smoothing agent (pampers your hands indeed...)? What could be the possible benefit of conditioning agents in nail varnish remover? Are people really fooled by this cynical addition of nice sounding ingredients that can't possibly have an effect when sitting alongside chemical counterparts?
Then I found this article and it seems I'm not alone, all this is just another example of companies that really don't get the natural message in the first place leaping on the green bandwagon. And it seems it's not helping them much as it goes.
*steps off soapbox and takes a few deep breaths*
Have YOU ever been confused by natural ingredients in seemingly incongruous places, or do you think it's as good thing?
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2010/05/07 - Are you a bit bored?
2010/04/23 - Ethical Consumer Magazine BEST BUY
2010/04/14 - Things we liked at the Natural & Organics Show last weekend
2010/03/23 - Heaps of things....
2010/02/25 - Palm Oil
2010/02/17 - Sunscreen Lotion, why it's not on the site any longer
2010/02/11 - Our Rowing Boys have made it half way!
2010/01/18 - Good news for us geeks...
2010/01/04 - Happy New Year
2009/12/22 - Happy Christmas to you ALL
2009/12/03 - PNS and Makeup
2009/11/11 - Our rowing boys are close to going - wish them luck!
2009/11/03 - Facebook, we now have a page
2009/10/29 - Don't throw away pumpkin pieces
2009/10/24 - Are you ready for the clock to go back yet? No? We're not either....
2009/09/21 - I've been reading again
2009/09/10 - MEEP! We're getting excited!
2009/09/09 - Autumn is in the air here
2009/09/01 - Magazines
2009/08/21 - Home pedicures, like a day at a spa, but without the weight loss in the pocket...
2009/08/20 - It's been a while again, holidays and all that
2009/08/04 - PNS and the Fish Mish
2009/07/20 - Sorry it's been a touch quiet on the blog front...
2009/07/13 - We have a new brochure
2009/07/06 - Our interests are hitting the mainstream press, well I never...
2009/06/24 - We've had fun, very, very silly fun
2009/06/19 - We have produced a TON of this beautiful stuff this year :)
2009/06/15 - Perhaps it's just Monday, but I'm a little cross
2009/06/05 - I've been having a clear out today
2009/06/03 - Last Friday Kevin arrived, today we rescued Steven Seagull
2009/06/01 - Glamour and more glamour
2009/05/29 - We have a new member of the PNS team
2009/05/28 - Back from Gardening Leave
2009/05/22 - How We Are!!!!!!!!!!!
2009/05/14 - Essential Oils
2009/05/13 - PNS perfumes, possibly
2009/05/06 - We now have a "Home" section on the site
2009/04/27 - "She smells of lemons!"
2009/04/21 - What are your thoughts on natural deodorants?
2009/04/07 - We've just come back from the Natural & Organic Exhibition at Olympia
2009/03/30 - Botanicals - Do you think it's safe to Grow Your Own Drugs like the telly programme says?
2009/03/26 - Our Big Announcement - PNS has won a Natural Health Magazine Award
2009/03/26 - Our Big Announcement - PNS has won a Natural Health Magazine Award
2009/03/18 - The Kasbah Box
2009/03/13 - We've made some big changes in the soaps
2009/03/10 - Grow your own drugs - did you see that on telly last night?
2009/03/05 - If you've ever had trouble getting to sleep, read this.
2009/03/02 - A day in the life of a whiteboard....
2009/02/23 - Twitter, we have succumbed
2009/02/18 - Goodness, it's been a while
2009/02/10 - Mobile phones, I'm now properly scared
2009/02/05 - Good reference books on the subject of vile chemicals in toiletries
2009/01/29 - Hormone disrupting
2009/01/22 - That didn't take long....
2009/01/05 - Happy New Year!!!
2008/12/23 - Happy Christmas to everyone
2008/12/19 - Quick hello and apologies for recent quietness
2008/12/10 - Exfoliation. Did anyone see Horizon last night?
2008/12/02 - We're doing our elf impressions now
2008/11/27 - Two local men doing a trans-Atlantic row
2008/11/25 - Our mums approve
2008/11/20 - Green is now mainstream - it's official
2008/11/16 - The links page has been updated
2008/11/11 - Back to the natural cleaning discussion again
2008/11/04 - So what do you think of the new site please?
2008/10/24 - Are you ever tempted to get false nails put on?
2008/10/22 - Meep! We just had a famous person in the shop, we're all starstruck
2008/10/20 - Borax a RESOUNDING success - I have finally banished bleach from the house forever!!
2008/10/09 - Onward and upward now, an explanation of why we hate phthalates
2008/10/07 - We're a bit sad at the moment
2008/09/29 - All this has got me thinking again...
2008/09/16 - Another question
2008/09/10 - I feel like Jesse from the Fast Show,
2008/09/04 - Conditioner, Creams and Christmas
2008/08/29 - So, what about nail varnish then?
2008/08/23 - I am not ignoring the blog, I promise
2008/08/12 - Update on the Washing Question
2008/08/04 - Another washing question
2008/07/31 - Green Fatigue
2008/07/28 - What do you use to wash your clothes with?
2008/07/16 - Natural Toothpastes
2008/07/15 - We're just ordering some new brushes and scrubby things
2008/07/07 - Oh we love summer
2008/06/26 - We have sand in our toes and ice cream on our faces
2008/06/25 - I'm all alone :(
2008/06/20 - Friday and we're shattered
2008/06/16 - A Blip
2008/06/02 - Well THAT was fun!!
2008/05/28 - Well how exciting....
2008/05/21 - Animal Testing of Cosmetics - PLEASE HELP
2008/05/12 - Organic companies finding thier teeth
2008/05/08 - Channel 4 - Dispatches, The truth about Beauty Creams I think the programme's called
2008/04/30 - Today we are mostly smelling of frankincense....
2008/04/25 - Baby Wipes
2008/04/22 - Tuesday and we have our brains back again
2008/04/21 - Mondayitis
2008/04/14 - An exciting phase
2008/04/08 - Hello and Welcome, oh, and spots

Guilt's a terrible thing isn't it? I've done exactly the same to be honest, what's the point of wasting the products altogether? And if someone gets something they think is nice, then you've done a good thing I reckon, don't beat yourself up about it.
You may or may not be surprised (I still am) to learn that I get a fair few bottles of smelly stuff every year too. But what else can you do but smile, put on your very best "pleased" look and thank the person who's been kind enough to give you a nice present? So, with the very same heavy heart you talk about, I take it to a charity shop unused and pass it on.
Falls apart?! How did THAT ever get through the research phase then I wonder? Tee hee...
It really does seem that these natural additions are just a bit of a smokescreen doesn't it? And like you say, it gives people the feeling that they're doing something good - or that the product is somehow better for them because of the ingredient. *sigh*
I thought of another kind of ingredient last night that makes me shout at the telly - the pseudo-scientific ones. You know, all these new things ending in the suffix "ox" making them sound a tiny bit like Botox, so they must do you lots of good, eh? Oh I tell you, it's a riot round at ours when the adverts are on, I sound like a mad old tramp shouting at invisible aliens so I do :)
That's another one isn't it, what's the point of having 95% natural ingredients if you then suspend them in noxious nasties? Surely it would de-nature them and make them pointless anyway? That might not always be the case I guess, but it does make the leap into natural products a bit pointless in my humble opinion...
I'm delighted to hear I'm not the only one shouting at the telly though - thanks for that Karen :)
It's a part of the market that's been largely ignored for years and now we're taking a teensy bit of the market share, they're waking up. But all this is something that women used to do themselves - my Nan used to make a superb hand cream, most women made some kind of skincare for themselves because until Elizabeth Arden and Max Factor came along, there wasn't really much around in the mass market. So what we're doing here is reclaiming old knowledge more than re-inventing the wheel. In any event, it's nice to know that it's as transparent to you as it is to me :)